Social media marketing (SMM) Global Oil Price Shocks and Effects on Economic Growth: An Econometric Investigation of Nigeria, Fostering Open Collaborative Innovation for Micro and Small Technology-Based Firms in Brazil, Student Development Survey: a Case Study from Maranatha Christian University, Indonesia, An Analysis Of Romanian Capital, Forex And Monetary Markets: Volatilities And Contagion, Analysis of the Development of Tourism in Uzbekistan, Free Competition and Fiscal Policy in European Union, Impact of COVID-19 on Employee Behavior: Stress and Coping Mechanism During WFH (Work From Home) Among Service Industry Employees, The Impact of Syrian Refugees on the Turkish Labor Market, JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING, http://dx.doi.org/10.18775/jibrm.1849-8558.2015.42.3003, Stakeholders' Engagement and Strategic Management of Social Media, Social Media a Two-Edged Sword to E-Governance: The Role of Social Media in Cameroon’s Democracy, Analysis of B-2-C Social Media Communication in Germany, The Impact of Social Media on Consumer Buying Intention, Cooperative Classroom: How to Best Prepare New Generations for the 21st Century Practice, The Importance of Social Media and Digital Marketing to Attract Millennials’ Behavior as a Consumer, A Review Study of Antecedents of Electronic Word-of-Mouth: The Case of Transition Economy – Uzbekistan, Toolkit of Resources – Every researcher should use, Creative Commons Attribution 4.0 International License, Publication Ethics and Publication Malpractice. 2 0 obj Generally, in the phase of searching information of the destination, while being on vacation, the most evaluated tool to share the experience is social media marketing – more than 85% of respondent reported that they are sharing their photos, videos, enjoyment through social media (most frequently on Facebook). The article deals with just few of all modern marketing tools, for better evaluation of its effectiveness further survey dedicated to others modern marketing tools is required. Destinations are the competitive units of incoming tourism. The reasons leading to this fact are different, sometimes the destination has just reached the point of stagnation in the tourism lifecycle (Figure 1) and does not know how to face new challenges and grow up (the case of Costa Brava in Spain) or it is just a victim of turbulent social and political changes in selected areas, were before the tourism was the building stone of their economy (Egypt, Tunisia, etc.). Source: Author´s research. 41%). These tools of marketing communication were chosen because respondents most frequently mentioned them in primary research. The results of the survey confirm that some tools with big expectations in the past like QR code are not used very frequently. Module 3 Teaching Notes Toolkit on Poverty Reduction through Tourism October 2012 Slide 4 – Module 3 Unit 1 Marketing Tourism Destinations Slide 5 - Definitions Marketing is a process through which individuals and groups provide, exchange and obtain products – ideas, goods and services – capable of satisfying customers’ needs and desires at a desirable price and place. To reach the aim of this article the analysis of primary and secondary data and field observations was used to evaluate the effectiveness of selected modern marketing communication tools in the area of the mass tourism destination. <>stream The size was 450 of the respondents, of which 195 were women, 205 men. Special characteristics of tourism product are influencing the usage and effectiveness of traditional tools of marketing communication like advertising, exhibitions, etc. Economic and social aspects from social media’s implementation as a strategic innovative marketing tool in the tourism industry.

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